A lot of businesses are still mystified as how to measure just what kind of value they are truly getting from social media. Because it is a medium that is still evolving, it can be hard to understand just what works and what doesn’t when it comes to social media and measuring its value.

YouTube is one of the most powerful tools for video marketing out there, especially for businesses who want to create an online reputation in order to generate more leads and revenue. It allows you to introduce your company’s unique brand and personality to the online community.

It’s possible you take your access to Facebook, Twitter and other social media platforms for granted. Maybe you’ve never thought about what a world without news feeds and constant updates and selfies from your friends and acquaintances is like. While there are moments when we’re all fed up of so-and-so’s latest attention-seeking Facebook status or their endless stream of glamorous vacation photos, the stark reality is, if our social media platforms were suddenly taken away from us, many of us would be at a loss.

Earlier this month, social media platform Twitter alerted a number of its users to the fact that their accounts may have been hacked into by something, or someone, known as a “state-sponsored actor.” While a warning of this kind is certainly not unprecedented – for some time now, both Facebook and Google have also been contacting any of their users who they think may have been targeted – it suggests that attacks of this type are becoming more widespread.