To thrive in today's cutthroat market, businesses need to optimize their marketing strategies. Automation has emerged as a game-changer, allowing marketing teams to streamline repetitive tasks, improve efficiency, and scale their efforts without increasing headcount and spiraling out of budget.

For your business to get the most out of workflow automation, it is important to understand exactly what it is, how it works, and the benefits it offers. In this blog, we will explore all of those things and show you how workflow automation can help your business run more smoothly and efficiently.