Social media as a component of marketing is continuously growing its own significant heartbeat in the industry — so much so that many businesses nowadays make exclusive use of it for their advertising and promotional needs.

Having great content on your site is the magnet that attracts visitors.

We’ve all experienced the frustration that comes with a slow-loading website. While 10 years ago, we would have waited patiently as a site loaded with all the urgency of a sloth, today’s internet surfers won’t hesitate to close the tab. Most expect at least a three-second load time, while some won’t settle for wait times over two.

A dashboard is a single display that provides all the information you need to make important business decisions and manage your company. While dashboards are generally helpful, you need to choose the one that works best for your company’s objectives and goals.

If you think your email is safe from hackers, think again. A lack of sufficient email security measures can result in data theft, unauthorized access to sensitive information, and malware attacks. Here are some tips to secure your email account from unwanted intruders and the many troubles that come with them.

One of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. Here are five profitable benefits to automating some of your most mundane marketing tasks.

Businesses seeking to integrate their various systems may be intrigued by a cloud solution. An increasingly popular cloud solution for small- and mid-sized businesses (SMBs) is the enterprise resource planning (ERP). Find out what a cloud-based ERP is, and how your business can benefit from it.

Instagram has become one of the most popular social networks to date. One billion active users consume its image-heavy content every day. Aside from it being a photo-sharing app with fun filters, Instagram has demonstrated its capability to turn your followers into customers.

You can’t afford to lose business data. It takes away the trust of your clients, leading to loss of revenue. Cybercriminals are here to stay, so it’s more important than ever to utilize tight security measures to keep your business data safe. Still, some hackers may have advanced cracking skills, or are really determined to break into your network, so it’s a good idea to use the following methods for safeguarding your corporate data.

In 2017, Hurricane Harvey hit Texas and certain parts of Louisiana the hardest. In the same year, Hurricane Irma devastated companies in Florida, Georgia, and South Carolina. During uncertain times, a disaster recovery (DR) plan is what saves companies from power outages and massive revenue losses.

Cybersecurity is everyone’s responsibility. But you don’t need to be an IT expert to know how to protect yourself from a cyberattack. To help you get started, here are helpful terms you need to know so you’re not left in the dark, whether you’re teaching yourself how to update your anti-malware, updating your systems, or consulting your tech support.